Help for Heroes: It took a small army to wake Britain up to the plight of injured veterans

Help for Heroes, a British charity, increased fundraising and support for medically discharged veterans in the UK by launching a travelling installation that became available when people donated.

Campaign details

Brand: Help for HeroesAdvertiser: Help for HeroesEntrants: McCann London and Help for HeroesPrincipal author: Rebecca Priest, McCann LondonContributing author: Lexi Short, Help For Heroes

This is the story of how brilliant creativity made a small budget punch 40,000 times its weight to resolve an overlooked systemic issue, fundraise and re-engage the nation with Help for Heroes.

  • Help for Heroes was facing the double jeopardy of annually declining support and funding, and gaps within the MoD medical discharge process that were confounding the health and wellbeing of those they serve....

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