Heart & Stroke Foundation of Canada: Make Health Last
Agency: Lowe Roche TorontoAdvertiser: Heart & Stroke FoundationBrand: Heart & Stroke FoundationCountry: Canada
Objectives
This paper tells the story of how the Heart & Stroke Foundation (the Foundation) woke up our Baby Boomer target to the stark realities of heart disease and stroke, which takes 1 in 3 Canadians before their time1. We crafted the Make Health Lastcampaign, which saw provocative multi-channel ads informing Canadians that the average Canadian will spend their final decade in sickness and disability, and encouraged...