Eisenhower's Secret Strategy: Television Planning in the 1952 Campaign *
Steve M. Barkin University of Maryland
Hail to BBD&O It told the nation how to go;
It managed by advertisement To sell us a new president.
Eisenhower hits the spot One full general, that's a lot.
Feeling sluggish, feeling sick? Take a dose of Ike and Dick,
Phillip Morris, Lucky Strike, Alka Seltzer, I Like Ike.
Marya Mannes, 'Sales Campaign', l952[1]
The 1952 presidential campaign represented the first merger of television, advertising and politics on a national scale. Batten, Barton, Durstine &...