MoveOn.org: Real People campaign
Jonathan KolstadOVERVIEW
Founded in 1998 by a pair of California-based software entrepreneurs as a way to mobilize like-minded liberal activists for political causes, MoveOn.org became a driving force in funding, organizing, and promoting Democratic platforms and candidates during the 2004 U.S. presidential election, and it was the most successful independent political-action group to do so exclusively through the Internet. In the summer of 2004 MoveOn hired the Academy Award-winning documentary filmmaker Errol Morris to produce a series of television and print ads of his own devising. Morris proposed to film "real people" speaking directly to...