Miller Brewing Company: It's That Time Again campaign
William D. BaueOverview
Although Bates USA of New York had been one of Miller Brewing Company's advertising agencies since 1979, the brewery dismissed the agency from its $45 million Miller Genuine Draft (MGD) account in December 1996 and hired Wieden & Kennedy of Portland, Oregon, renowned for its creative work for Nike. At the same time Miller rejuvenated a dormant slogan that retained "a great deal of equity," according to sales communications manager Jeff Waalkes. "Instead of using time and capital reinventing the wheel," Waalkes stated, "the company dust ed off...