MCI LLC: Dennis Miller Ads campaign
Robert SchnakenbergOVERVIEW
NOTE: Since the initial appearance of this essay in the 1999 edition of Major Marketing Campaigns Annual, MCI WorldCom changed its name to MCI LLC. The essay continues to refer to the company's former name, as that was the official name of the organization when the campaign was launched.
To promote its 10-10-220 "dial-around" plan in television and print ads, MCI WorldCom Inc. enlisted comedian and former Saturday Night Livecast member Dennis Miller. The sneering funnyman appeared in a series of commercials beginning in...