Healthtex, Inc.: Advertising In The 1990S campaign

Alan Joyce

In the 1960s Healthtex, Inc., was the leading children's clothing manufacturer in the United States.

Healthtex, Inc.: Advertising In The 1990S campaign

Alan Joyce

Overview

In the 1960s Healthtex, Inc., was the leading children's clothing manufacturer in the United States. The company's dominance of the industry lasted until the late 1970s, however, when smaller brands with newer, more contemporary styles began to eat into Healthtex's market share. By 1990 the company had fallen far from its number one position and had suffered a huge loss in retailer and consumer confidence.

VF Corporation bought the company in 1991, staged a thorough internal overhaul, and sought the help of the Martin Agency in rejuvenating Healthtex's image and...

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