General Electric Company: We Bring Good Things To Life campaign
Sally MyersOverview
For many, the name General Electric (GE) immediately brings to mind the company's long-running tag line "We bring good things to life." The slogan is appropriately inclusive for a company that has moved far beyond its origins as an electric generating company and maker of electrical appliances. By the 1990s, General Electric had become a highly diversified, worldwide conglomerate that continued to sell lighting products and appliances, but also dealt in aircraft engines, capital services, industrial systems, information services, medical systems, plastics, power systems, and transportation systems....