ConAgra, Inc.: Give A Little Yodel campaign
Susan RislandOverview
Although Swiss Miss products were made by an American firm, the Sanna Division of Beatrice Foods Company the "Give A Little Yodel" campaign of the 1970s used as a brand icon a smiling Swiss girl with wide blue eyes, blond braids, and a blue and white ethnic costume to evoke an image of Swiss chocolate and dairy foods. One print advertisement in Good House keepingin 1976 featured a photograph of chocolate chip cookies beside a cup of hot chocolate with marshmallows melting in it. The Swiss girl stood...