Coca-Cola Company: Have A Coke, And A Smile campaign
Nancy CondryOverview
The Coca-Cola Company deserved to enjoy a moment of success after the traumas it endured in the 1970s. Not only was the strength of its core business questioned—including its coveted status as the number one soft drink in the United States—but every aspect of the company was challenged. Other than expansion in foreign markets, there was little to rejoice about. In its home market, the company lacked direction and failed to comprehend that the 1960s cultural revolution had spawned a new commercial age as well.
This bastion of...