Burger King Corporation: Have It Your Way campaign
Mariko FujinakaOverview
The 1960s marked the early years of the fast-food industry, including restaurant chains and franchises. The pace of the American lifestyle quickened with the development of suburbia, automobiles, and television, and the climate was ripe for convenient, affordable food-service establishments. The fast-food market grew explosively during the late 1960s and early 1970s, and competition was fierce as restaurants fought for market share and supremacy, Burger King Corporation, which expanded rapidly throughout the 1960s, was well suited and prepared to grab the lead, but some unfortunate setbacks during this critical...