Bayer Corporation: Alka-Seltzer - I Can't Believe I Ate The Whole Thing Campaign
E. M. ShostakOverview
Through the first few decades of television advertising in the United States, Alka-Seltzer commercials were distinguished by their consistent creativity and wit. The 1972 "I Can't Believe I Ate the Whole Thing" campaign, created by the Mew York City agency Wells, Rich, Greene, was firmly in what was by then an Alka-Seltzer tradition. It was funny, it featured a real-life character and situation, and it contained one of the catchiest phrases of the decade. The commercial earned several awards and as of the...