Emerging Industry Overview: Direct Broadcast Satellite Television
Industry Snapshot
Buoyed by innovative programming and consumers' disenchantment with their cable companies, direct broadcast satellite (DBS) services made sizable inroads into the U.S. pay television market, as cable continued to lose ground to DBS. New technologies and features remain a primary catalyst for growth of DBS services. For more than a decade, DBS providers have been locked in what is largely a battle of attrition against cable, and insiders of all stripes stress the importance of staying ahead of the technology curve. As of 2010, the newest services included high-definition television (HDTV),...