Microsizing: The Smaller, the Better
Microsizing is the new right-sizing as the move toward “less is more” breaks the gravitational pull of “bigger is better” for Americans. There are Minis on highways, Nanos in pockets and micro-TV series online. But it's in the food industry where consumers' continuing desire for fresh experiences, a growing sensitivity to consuming too much and a new consciousness about spending converge to create an environment that's ripe for an explosion of huge opportunities in the world of itty-bitty offerings. This week's MONITOR Minute looks at the growing trend among consumers to “think small.”