From Fast to Feast: Indonesian consumer behaviour during Ramadhan
Indonesia flourishes with online activity in the month before, during, and after Ramadhan. Think with Google worked with GfK data to identify notable Ramadhan-related behavior shifts across several apps and websites during last year's holy month. Our findings tell where and when Indonesians go online to get prepared, find entertainment, and observe different stages of the festivities.
Ramadhan—one of the five pillars of Islam and the holiest month on the calendar—is an exciting time in Indonesia. With technology taking an increasingly larger role in Indonesian day-to-day life,...