Ford Ecosport: The app for real life
Campaign details
Client: Ford EuropeBrand: Ford EuropeAgency: Blue HiveCategory: Small BudgetCountry: United Kingdom
EcoSport is a whole new type of vehicle for Ford, so was an unknown product within the company's European markets. The challenge was to create and establish a marketing position for the car and achieve that through a powerful, original marketing idea.
Ford's first compact-SUV (sports utility vehicle) also faced stiff competition from vehicles already out on the road including Nissan Juke, Vauxhall Mokka and Peugeot 2008. It was clear that...