Finish: Skip The Rinse

Lauren D’Andrea

Finish, a dishwasher detergent brand, launched a campaign in the US to build up the brand, make an impact towards water conservation and increase year-on-year sales growth.

Campaign details

Brand: Finish Brand owner: Reckitt Entrant company: HavasIdea creation: Havas New York Market: United States Sector: Cleaners & detergents Media channels: Social media, Content marketing, Online video, Word of mouth, Influencers, KOLs, Websites & microsites, Public relations, Radio & audio Budget: Over 20 million

Executive summary

Three in four US dishwasher users pre-rinse their dishes before putting them in the dishwasher. It’s a life-long habit for many, and it wastes a shocking 20 gallons of water every time. But as America is...

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