Campaign details
Brand: Financial Conduct Authority (FCA)Brand owner: Financial Conduct Authority (FCA)Entrant company: Manning Gottlieb OMD, LondonIdea creation: Manning Gottlieb OMD, London / M&C Saatchi, LondonMarket: United KingdomSector: Financial services (general)Media channels: Online display, Outdoor, out-of-home, Radio & audio, Social media, TelevisionBudget: 10 - 20 million
Executive summary
'PPI' has long been a shorthand for pestering, patronising and irritating, with its nuisance text messages and shouty daytime ads.
This brazen selling eroded interest. So when the Financial Conduct Authority (FCA), the UK's financial services regulator,...