FedEx: Solutions That Matter
Campaign details
Brand: FedExBrand Owner: FedExLead agency: BBDO New York, OMD WorldwideContributing agencies: Resolution MediaCountry: USAIndustry: Business servicesChannels used: Content marketing, mobile, apps, online display, online video, search, social media, sponsorship - media, television, websites, micrositesBudget: Over 20 million
Executive summary
This is the story of how FedEx, one of the biggest courier delivery service companies in the world, achieved a stronger connection with an important but elusive segment: Millennials.
The meteoric...