Febreze: WYGS Noseblind
Campaign details
Brand: FebrezeAgency: Grey Düsseldorf GmbHAdvertiser: Procter & Gamble International Operations S.A.Country: Germany
Campaign Background & Summary
UK and Ireland relied on NPD to drive sales whilst core products stagnated Febreze is the second biggest European Air Care brand in Europe.
Since 2010, it has focused on NPDs to drive growth. Simultaneously, the brand saw its core products - Fabric Refresher, Aerosol, Plug-in and Car – stagnating badly.
What was worse: during this time Febreze had failed to attract new users.
The result: in the UK and Ireland FY14/15...