Campaign details
Brand: FacebookBrand owner: FacebookAgency: Droga5Market: United StatesIndustries: Online video, Social media, Word of mouth, influencersMedia channels: Websites, online servies & appsBudget: Up to 500k
Executive summary
Facebook Stories had a Super Bowl-sized audience every day. But for creatives and advertisers, it was an afterthought. To get the industry to take Stories seriously as a format, Facebook showed ground-breaking usage of the platform and changed people's minds about what Stories had the potential to do.
In order to really demonstrate the unique functionality, reach and potential...