Yahoo seeks to deliver true personalisation
Low Lai Chow
A new wave of innovation is underway at Yahoo, as Marissa Mayer, the firm's recently-appointed chief executive officer, seeks to reverse the online pioneer's ailing fortunes. "Marissa decided quickly that she would create a mission," said Brian Silver, Yahoo's vice president of ad platforms, at ad:tech Singapore 2013.
"And the mission was to make the world's daily habits inspiring and entertaining. It was all about the user; it was all about the idea of bringing the appropriate content, the appropriate advertising [and] the appropriate elements of the internet to you."
This...