Visa closes the product/marketing gap
Stephen WhitesideWarc
Visa processes millions of data points every day in its role as a credit-card provider, retail partner and blue-chip marketer.
And according to Lara Hood Balazs – the company's SVP/Head of North America Marketing – a common thread increasingly underpins the figures delivered by consumer engagements with merchants and media alike. And that connection hints at the growing convergence between the digital and physical worlds.
"At Visa, we think about it on two fronts. One is marketing – and all of us are seeing things go from physical to digital. So, where...