Unilever's insights into new kinds of affordable "luxury"
Geoffrey Precourt Warc
Marie-Agnes Beetchen, Unilever R&D's senior director/global head of consumer insights, want to draw a distinct line between insights and marketing claims.
The time has passed, she told a session at the Market Research Event in Boca Raton, Florida for whiter-than-white laundry claims.
"Innovation always has been a transition," she offered. But "it's difficult for R&D when the people in marketing say we need to have a face cream that makes you look 10 years younger. What that tells me is that they want a cream that...