With a strong social identity at its core, TOMS has become one of the world’s most admired brands despite having only been around for 12 years.
Every time a consumer purchases a pair of shoes from TOMS, the brand provides a pair of shoes to an impoverished child. It has also expanded into other categories, including eyewear – when its sells a product in this category part of the profit goes towards saving or restoring eyesight for people in developing countries – and coffee – using sales to provide 140 litres of safe water, equal to a one week supply,...