The future of the agency: Transformation, collaboration and innovation
Stephen WhitesideWarc
During the 4A's Strategy Festival, held in Nashville in October 2013, Warc asked a select group of leading strategists to discuss some of the shifts reshaping the agency world
This article outlines the main themes identified by our five interviewees: Jonny Bauer from Droga5, Yusuf Chuku from McKinney, Laura McFarlane from SapientNitro, Suzanne Powers from McCann Erickson and Derek Robson from Goodby Silverstein & Partners.
In summary, they argue:
- Agencies are starting to get to grips with the demands of the new marketing ecosystem, but large and small...