The future of Latin America's print industry: 'haute couture'
Ivan Castano
Print media is coming under pressure in Latin America. As in other parts of the world, the rise of digital media is disrupting its business model. To survive, it must change into a 'haute couture' product with more compelling content and imagery, contended speakers at the 2012 Festival of Media Latam.
However, speakers at the festival were generally upbeat about the ability of the industry to adapt. "We don't believe print is going to die," said Juan Senor, partner at media consultancy firm Innovation, who led a three-expert...