Digital practitioners must blend digital channels, data and insights to make them tangible, said Penelope Siraj, principal consultant of R3, during her presentation at the recent FUTR Asia 2021.
She began her talk by describing what data is, explaining the art and science of data visualisation, and how to make data tangible.
What is data
“Everyone’s talking about data and as a material it is abundant, it’s available everywhere and in my opinion, it’s a wonderful, plentiful material,” said Siraj. “Data is publicly seen but not so easily aggregated. Data as a material is very rich and what we...