Marketing research has been in the headlines in the wake of recent allegations made against Cambridge Analytica, a company that worked for Donald Trump’s presidential campaign.
The analytics firm, which claimed a Gold Award at the Advertising Research Foundation’s (ARF) David Ogilvy Awards in 2017 for its efforts on Trump’s behalf, now stands accused of harvesting data from 50 million users of Facebook, the social network, without permission.
“Despite the discomfort that many Ogilvy jurors had, and that members of the ARF, had with Cambridge Analytica winning that award – and the fact that...