Marketers and brands can and should use sound in their marketing journey. At the recent Marketing Influence 360 conference, a panel discussed the power of sound and how brands should look at sonic content strategies more closely.
The panellists were Becky Yeung, regional head of brand partnerships, Warner Music Asia; David Glaubke, director of global corporate communications, Harman/Samsung; and Terence Leong, global chief content officer, KKBox Group. The moderator was Wendy Yung, head of production and content, Lighthouse Independent Media.
Yung began by asking the question “Has sound seen a resurgence lately, and has it overtaken video in terms of...