Watch the related session from the Cannes Lions festival here.
J.P. Castlin has a warning for any brand that is focused on driving ecommerce growth without thinking about profitability.
“The end of ‘profitless prosperity’ is very much here,” Castlin, an independent strategist and consultant, told delegates at a session held by WARC at the Cannes Lions International Festival of Creativity.
In defining the new guiding principle for digital commerce, he cited an iconic phrase from Jerry Maguire, a 1996 movie where an NFL star, played by actor Cuba Gooding, Jr., issues his agent, played by Tom...