Seven ways marketing research can stay ahead of technology
Geoffrey Precourt Warc
Ipsos Connect has put the parameters on a new dilemma: "MAdTech" is a spot where marketing and technology intersect. And, as a survey of 300 brand marketers and agency professionals – as well as in-depth interviews with 22 additional industry thought leaders – revealed, neither brand stewards nor their agency champions are entirely comfortable operating in this new space.
Ipsos Connect is a unit within the global Ipsos Group which describes itself as "a global specialized business [that] coordinates Ipsos' research services in...