Resolving the conflict between what consumers say and do – findings from the Future Foundation
Katherine KamWarc
Some 44% of British consumers who use sites like Facebook and Twitter wish they "could be more like the person I describe myself as on social media." When allowing for probable under-reporting, it is reasonable to assume that half the UK's social media population believe they are effectively putting on a face for their online friends.
This was one of the headline findings from the Future Foundation's nVision Spring Conference, entitled "Where the Truth Lies". The hypothesis of The Big Lie...