Reaching the moms of tomorrow: How Kimberly-Clark targets Generation Z
Stephen WhitesideWarc
Generation Z contains approximately 23% of the US population. Put another way, it includes the 70.7 million people in America who are aged between one day and 18 years old. Its youngest representatives are in diapers, while its most senior outriders are preparing to attend college. For all their differences, however, a telling characteristic unites every single member of this group.
"This is a consumer that was born after the internet was created," Kelly Stephenson, senior brand manager for Huggies at Kimberly-Clark, told delegates at the...