Playboy's "safe for work" online reinvention
Stephen WhitesideWarc
Perhaps the best-known line about Playboy is the protest, "I read it for the articles."
But when the brand relaunched its website in August 2014, it actively embraced this principle – a decision that ultimately helped the publisher quadruple traffic levels within four months. "It's really thanks to [being] PG-13 – safe for work," Robin Zucker, Playboy's svp/digital marketing, told delegates at the ClickZ Live conference in New York.
"There is no nudity on our site … Now, there's definitely scantily-clad women in certain sections, but there's absolutely no...