P&G "hacks" the laundry category with Swash
Stephen WhitesideWarc
Procter & Gamble is famed for its ability to watch, learn and adjust – to study consumer habits and product usage, identify new trends and adjust its product offering to tap into the ways people live.
And the Cincinnati-based organisation now believes that a new generation of on-demand shoppers are so eager to save time and effort they will happily splash out $500 on a machine helping them avoid washing or dry cleaning their clothes.
Launched during October 2014 in partnership with Whirlpool, its Swash cleaning device – a stylish,...