Pandora's music data strikes the right note for brands
Geoffrey PrecourtWarc
In the age of big data, Pandora is a giant. It has access to the music preferences of more than 200 million (and counting) registered listeners, who tune in to a combined 1.49 million hours of recordings a month.
At the heart of its offering is the Music Genome Project, or what the company calls "a deeply detailed hand-built musical taxonomy" that ascribes a musical personality to a subscriber's listening preferences. The more choices a user makes, the more detailed his or her profile becomes.
The...