Optimising video: learnings from YouTube, Facebook and Videology
Brian CarruthersWarc
Brands and agencies need to totally change their mindset when it comes to video advertising, according to Richard Waterworth, head of YouTube marketing in the UK. The media world is changing hugely but there have been few changes in the way brands and agencies plan, create and execute campaigns he told the IAB Video Conference, held in London in November 2015.
Integrated to interconnected
So when YouTube set out to create a brand awareness campaign, he was determined to go about things in a different way and to have...