One of the things that the global health pandemic has changed dramatically is consumer behaviour, which has gone digital.
Addressing the virtual audience at the Adobe Summit: The Digital Experience Conference, John Donahoe, chief executive officer of Nike, Inc said: “With consumers expecting digital and personalised experiences, we are embracing digital not just at our end-user experiences but at every step through our value chain.”
He explained that “digital is not a concept that we were choosing to do.”
“We were looking at the consumer and they wanted to have a seamless, premium and personalised experience.”