New frontiers in research: Heineken, Standard Life, GfK NOP and BrainJuicer at Online Research: Now and Next
Joseph CliftWarc
As digital devices become more and more embedded in consumers' everyday lives, market researchers are using an ever-greater variety of online techniques. Keeping abreast of latest developments in digital has therefore become a crucial concern for many in the industry.
It was with this in mind that Warc organised its Online Research: Now and Next conference, which was held in London in February 2012. On the day, speakers presented their own best practices for combining online with traditional MR, engaging...