Mountain Dew, Visioncare and Nickelodeon meet millennials in the ’90s

Nickelodeon, the kids-focused media brand, has successfully connected with millennials through appealing to their sense of nostalgia.

Since 1979, the Nickelodeon basic cable network has positioned itself as “kids first,” with a primary audience between the ages of two and 17.

But growing up doesn’t always mean putting aside childish things. And a child born in 1979 is now at the uppermost end of the millennial audience.

Jennifer Tracy, SVP/partner marketing and creative advertising, Nickelodeon

In fact, Nickelodeon’s programming – and the advertising messages that support it – has followed millennials into adulthood. In enthusiastic support of such offerings as “Double Dare”, “Hey Arnold!”, and “Rugrats”, loyal viewers are “throwing costume parties for themselves based on these...

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