Mobile commerce in Asia Pacific: Emerging markets lead the way
Low Lai Chow
Distinguishing between mature and emerging markets has long been a staple of marketing strategy. When looking at mobile commerce, however, it appears that this distinction may need to be turned on its head.
When speaking at the CommunicAsia 2013 conference in Singapore, Philip Yen, MasterCard's group head of emerging payments in Asia Pacific, Middle East and Africa, provided details of a survey which confirmed this assertion. The company found that the number of interviewees who had made a purchase using their phone to date was lowest...