MAP 2011 day two: digital metrics, measurement and emotion
James Aitchison
Click here for the report of day one.
Two of the main themes that surfaced on the opening day of Warc's Measuring Advertising Performance 2011 conference - the proliferation of measurable data and the difficulties associated with measuring this data properly - were still very much in evidence on the second day.
The audience heard speakers drawn from across the marketing industry: researchers such as IPSOS and Sensory Logic; brand owners including BMW and Heinz; consultants from Deloitte; and agency executives from Initiative, Saint and AMV BBDO.