Making the case for TV as a supporting medium
Andrea Sophocleous
The future of television has been debated, dissected and discussed at length for several years, a conversation initially predicated upon the medium's imminent "death", before talk began first of a resurgence and then, most recently, a re-imagining of its role.
It was thus no surprise that the position of TV in the new-media landscape was under the spotlight at the Festival of Branded Content and Entertainment, held in Sydney in October 2013. In a presentation entitled "TV as supporting medium", Steve Coll, executive creative director at Havas Worldwide Australia,...