Here's a tip for brands struggling with product innovation: dig into micro-trends.
According to Vartika Malviya Hali, CEO of Thinkbumblebee Analytics, small is the new big and all things micro are shaping the world.
"A lot of things which are small in nature essentially… actually make big changes in the environment they operate in," said Malviya at QUAL360 APAC in Singapore recently.
"It is a scary experience for both marketers and innovators, because by the time you have come up with your innovation, it is already outdated," said Dr Anupama Koppar Koppar, Innovation Director for Hair (India and ASEAN) at...