J&J reinvents branding with "relentless relevance"
Geoffrey PrecourtWarc
There's a quiet, deliberate revolution under way in New Brunswick, New Jersey. Johnson & Johnson has labeled the disruption "Moments That Matter" and, despite the innocent sound of its moniker, it's a carefully orchestrated brand-by-brand makeover that promises to change the way the healthcare company brings its products to market.
"Relentless relevance is our mission at Johnson & Johnson," Vineet Mehra, president/global marketing services, Johnson & Johnson Consumer Group of Cos., told delegates at the Association of National Advertisers' (ANA) 2015 Digital & Social Media Conference in Rancho Palos Verdes, California....