How video can drive mobile revenue – and how to stop consumers tuning out
Jo Bowman
The shift of consumer focus from traditional television screens to mobile is a potential boon for TV broadcasters, who can build many highly engaging – and highly lucrative – new ways of sharing content with consumers.
Haymi Behar, group vice president of Dogan TV, told the INTERACT 2016 conference held recently in Lisbon that multi-screening and the rise of YouTube and other social media channels gave TV operators and their advertiser clients fresh ways to interact with people.
Turkey has a young population, and...