One of the key barriers to SMEs conducting research is they don't know how to interpret and action research findings. So Jigsaw Research and Whycatcher set out to understand the particular problems and issues that inexperienced SMEs face when conducting research for the first time. If they actually conduct a project are their perceptions overturned? Or does it just confirm all the bad stuff they'd heard?
Their findings were presented to the MRS Future of B2B Research Conference (London, June 2017), where Alex Johnston, director at Jigsaw, outlined the 'holy trinity' of reasons why SMEs are reluctant to undertake serious...