What can pharma marketers learn from an adoption program run by an animal shelter in Beverly Hills?
The answer to this question: Quite a lot, at least when it comes to programmatic advertising, according to Chris Neuner, SVP/General Manager of Digital Health Solutions at PulsePoint, the advertising-technology company.
The Beverly Hills Shelter, under the auspices of the Amanda Foundation, credits its adoption success to old-fashioned matchmaking – finding the perfect pet for a particular person – as made possible by the modern twist offered by programmatic advertising (along, of course, with...