In late 2017, Google unveiled a marketing initiative that offers free digital tools, training, and instructional events for startups, developers, small businesses, teachers, and students.
The overall aim of "Grow With Google" is to help everyday Americans enhance their individual digital skills, as well as assisting modestly-sized or fledgling companies drive online growth. And Bethany Poole, Global Head of Marketing for Google Learn and its Director/Ads Marketing, suggests this effort plays into exactly the same purpose that originally drove the brand when she joined its ranks in 2006.
"Our mission statement hasn't...